Hi Gary,

Thanks for bringing this up. A bounce is counted each time a visitor lands on a page of your site and then leaves your site without visiting a 2nd page. They "bounce" away from your site after a single page view. The bounce rate for your site is calculated as the number of bounces divided by the total number of visits. So if your bounce rate is 45%, 45% of your visitors leave the site after viewing only one page while 55% of visitors view multiple pages within your site.

There's a lot of debate over what makes for a good bounce rate. It really depends on the site function, but in general, yes, a lower bounce rate is better. A lower bounce rate means that visitors are more engaged in your site and more interested in the content provided. Our sites tend to have bounce rates in the 40-60% range with anything below 30% being amazing and anything above 70% being cause for concern.

Let me know if you have any further questions.

Regards,
Tim