Your website is equipped to display a Facebook comment box at the bottom of any Page or Post. By default, Facebook comments are enabled on all Posts.
Why is this important?
Facebook comments on your website are important for three main reasons: social content distribution, spam control and easy moderation.
Social Content Distribution
Facebook has a good explanation of how comments work in their Comment Box Documentation:
Social Relevance: Comments Box uses social signals to surface the highest quality comments for each user. Comments are ordered to show users the most relevant comments from friends, friends of friends, and the most liked or active discussion threads, while comments marked as spam are hidden from view.
Distribution: Comments are easily shared with friends or with people who like your Page on Facebook. If a user leaves the “Post to Facebook” box checked when she posts a comment, a story appears on her friends’ News Feed indicating that she’s made a comment on your website, which will also link back to your site.
Friends and people who like the Page can then respond to the discussion by liking or replying to the comment directly in the News Feed on Facebook or in the Comments Box on your site. Threads stay synced across Facebook and on the Comments Box on your site regardless of where the comment was made.
In essence, this is a great way to share the content on your website with users on Facebook.
Comment boxes around the web are notorious for getting bombarded with spam comments. Facebook comments eliminate this almost completely by requiring commenters to log into either Facebook, Yahoo!, AOL or Hotmail before entering a comment.
As a result, comment threads are left clean without the hassle of having to sift through dozens of comments and decide if they’re spam or not.
Because comments are stored on Facebook’s servers, moderating is done though your personal Facebook profile. Once logged into Facebook, you can moderate posts directly in the comment box or via Facebook (if you have your app ID installed). You can add as many moderator profiles as you like so that your whole team can be involved.
Using Facebook Comments
Activating Site Wide
Once logged into your WordPress website, navigate to Settings > Facebook Comments. There are three options for activation: disabled, light version, advanced version.
All Facebook comments will be disabled site wide on pages and posts.
Comment boxes are appended to the end of pages and posts by inserting an additional code snippet. Facebook serves the comments based on the unique page or post URL. With the Light Version, Facebook profiles cannot be added as moderators and comments are not linked to a single domain.
By default, websites have the Light Version activated.
The Advanced Version gives you the option to link all facebook comments to a Facebook Application. In doing so, all comments on your website can be viewed from one central location. You can also add Facebook profile IDs to be moderators.
To activate Advanced comments, click the Use Facebook comments advanced version radio button. This will enable the next two fields on the page and allow you to enter in your App ID and any optional moderators.
To create a new app, go to the Facebook Developer page and click “Create New App” in the top right corner.
Name your app something unique that you can identify with these comments. It can be “YOUR COMPANY Website Comments”. You can leave the next two fields blank.
Once you’ve created your new app, enter in your website’s URL in the “App Domain” and “Website > Site URL” fields:
Save changes and confirm that the information has been entered correctly. When finished, copy the App ID found at the top of the page.
Paste this into the “Application ID” field in your Facebook Comments settings page.
Once you’re a moderator and logged into Facebook, you should see an additional Moderator View and Settings link above the comments box:
Clicking on Moderator View will allow you to moderate (approve, remove) comments for that page or post.
Clicking on Settings gives you more options for comments on your site, including adding more moderators, choosing if comments need to be approved first and deciding how comments are displayed.
Troubleshooting New Moderators
After you add a new moderator it may take a few minutes for the changes to take effect in Facebook’s servers. To accelerate this process you can enter the URL of the page that isn’t working properly in Facebook’s Debug Tool. After you enter in the URL and click “Debug,” settings should be up to date. If you’re still experiencing any issues let us know.
Tips for getting the most out of Facebook comments
- Add your team - Add your team members are moderators. They’ll be notified each time a new comment is posted. This will help make sure your team can promptly respond to any new comments left on your blog.
- Comment/Like your own posts - To give your website and blog posts more visibility, you can be the first one to comment on one of your blog posts. In doing so, the comment and link to the post will appear on your Facebook wall. Your friends can then continue the discussion directly on Facebook or on the post’s comment stream.
- Comment as your company page - Before leaving a comment you can choose “who” leaves the comment. If you’re an admin of a Facebook page, you can switch to leave the comment as a page instead of your personal profile. If you do this, the comment will display on your Page’s wall.
If you have any questions getting this setup or using Facebook comments please be sure to create a new support request or leave a comment below. We’re more than happy to help!