Introduction to Call Tracking


Our call tracking platform works by dynamically replacing all the phone numbers on your website with a tracking phone number that is specifically shown to that visitor.

When visitors dial one of these tracking numbers, the call will be forwarded to your primary office line (or another number of your choosing) while the caller's details, including how they arrived at your site, the page the landed on, and a recording of the call, will be logged in our reporting system for you to view later.


At a glance, the reporting dashboard tells you how many calls you’ve received as well as some basic information about those calls.

Call Details

Here you can find details about the call including the caller’s location, what pages they visited on your site and a recording of the call.

Email Notifications

As soon as a call has been completed, you’ll receive an email notification giving you basic information about the call and link to the Call Details page.

Ready to get started?
Signup for Call Tracker

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  • Avatar
    Robin Graine

    Please explain the recording system to me.

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    Scott Pressimone

    Hi Robin, I'd be happy to explain. Any calls that are routed through the call tracker phone numbers will be recorded (up to 500 minutes per month). When you sign into your Pronto account and click "More Insights / Call Tracking," you'll see a list of all of the tracked phone calls. Click on the "Details" button and more information for that specific call will appear (Caller Location, Caller History, Call Recording). While on that page, you can play the recording and even type in notes for future reference. I'll email you directly with some more specifics.

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    Geraldine Cheng

    Can your call tracking do geo fencing?

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    Scott Pressimone

    Hi Geraldine, the short answer is no but let me explain a bit more about how call tracker works.

    Let's say that your office phone number is 1-800-555-0000. When a potential lead calls your phone number directly, you wouldn't know how that person found your phone number. They could have found it in the phone book, on an online directory, or on your website. What call tracker does is replaces your office number with a set of dummy phone numbers so one visitor on your website might see 1-800-555-0001 and another visitor would see 1-800-555-0002.

    Dynamically changing the phone number on your website allows us to distinguish the visitors so we can attach that caller's information to their interaction with your website. Perhaps the first visitor looked through your site for 5 minutes before visiting the contact page and calling while the other visitor called right after visiting your homepage. This is very useful when you're analyzing the effectiveness of your website and even the specific content or campaigns that might be resonating most with your audience to inspire a phone call.

    Since you're asking about geo fencing, I'm assuming you're looking to route calls based on the area in which the caller is calling from? Or maybe you want to filter out calls that are coming from outside of your area or even country? In either case, we don't have that functionality in our call tracker solution. We are able to determine the location of the caller based on their area code. When you're looking though call tracker info on your Pronto Dashboard, you can see this information easily and even listen to the call recordings. In short, the data is there but we aren't able to use rules to route calls based on caller location.

    Hope that helps!