Everything you need to know about stock images


Can I use any of the photos / icons / illustrations I have on my website on my company collateral materials? Can Pronto download stock images for me?

Due to iStockphoto's and most stock image agencies’ licensing requirements, we are prohibited from providing soft files to our clients. These image licenses only apply to the websites we host, as well as the newsletter and social media content we create. We advise our clients against downloading any images or icons from the sites we have created for any other purposes. It would be up to the stock image agencies to determine whether or not a business is using an image in a way that violates the license agreement. Any violation of the image license agreement may result in large fines or the site getting taken down.


Can I use my own images / icons / illustrations from my current website on my new website?

Unless you know for certain that you have the rights to use those images, we recommend checking with your current website provider about the terms and conditions before proceeding. Some website providers may technically own the images on your site (and do not allow you to copy and use them elsewhere) but some may give you full rights to the images.

There are many types of content license agreement, each with different usage restrictions. Whether it’s a free stock image or a photo taken by a photographer you hired, we recommend checking the license or terms that govern the photo’s use and making sure that you understand releases, copyright and trademark of those images before you use them on your website to avoid possible violation. Pronto will not be held responsible for any copyright infringement from using graphics or images provided by clients.

In the event you provide Pronto marketing with images to use on your website you must confirm to Pronto that you have the ownership or licensing rights to the photos and accept full responsibility and liability for using these photos.

Here are the types of images we do not recommend using on your website:

  • Editorial Use only images: This type of content doesn’t have any model or property releases, which means they can't be used for commercial, promotional, advertorial or endorsement purposes. This type of content is intended to be used in connection with events that are newsworthy or of general interest (for example, in textbook, newspaper or magazine article).


  • Free stock images: Although most free stock image websites claim that their images can be used on commercial websites without having to ask for permission from image owners, most have limitations on how you can use them or what you can do to the photo. Some free stock images require source attribution when using them. Their terms can always change and users will have no way of knowing when the “free” terms are going to end, so it’s best to avoid using free stock images on your business websites.


  • Product images, partner/vendor logos, third-party trademarks: If you are an official authorized reseller/partner/dealer, the parent company should provide you with the usage guidelines for product images, partner logos, or third-party trademarks. If the information is not available or if you are unsure, please check the terms and conditions with the official source before proceeding. You may need written permission from your partner company in some cases. Pronto cannot download these kinds of images from any third-party websites unless we receive your written confirmation.


What happens if I send in unlicensed images or other content to use on the website? 

Companies can and do search the web for unlicensed use of their copyrighted work. You are responsible for verifying that you have the correct permissions to use any content you send to us. If we receive an unauthorized usage notice from the copyright owner for content you’ve sent us, you’ll be liable to pay a fine that ranges from $100s to $1000s.


So what should I do?

If you’re not sure you have the correct usage permission for the content you want to send us, we have great images, designers, and copywriters that you can use instead! We make sure that any content we source has the correct permissions to be used on your website and will take care of all the hard work for you.



Related article: Are you getting the Getty or LCS letter? 

Have more questions? Submit a request