Companies can and do search the web for unlicensed use of their copyrighted work. You are responsible for verifying that you have the correct permissions to use any content you send to us. If we receive an unauthorized usage notice from the copyright owner for content you’ve sent us, you’ll be liable to pay a fine that ranges from $100s to $1000s.
There are many types of content license agreements, each with different usage restrictions. Whether it’s a free stock image or a photo taken by a photographer you hired, we recommend checking the license or terms that govern the photo’s use and making sure that you understand the releases, copyright, and trademark of those images before you use them on your website to avoid possible violation.
Here are the types of images we do not recommend using on your website:
Editorial Use only images: This type of content doesn’t have any model or property releases, which means they can’t be used for commercial, promotional, advertorial, or endorsement purposes. This type of content is intended to be used in connection with newsworthy events or of general interest (for example, in textbooks, newspapers, or magazine articles).
Free stock images: Although most free stock image websites claim that their images can be used on commercial websites without having to ask for permission from image owners, most have limitations on how you can use them or what you can do to the photo. Some free stock images require source attribution when using them. Their terms can always change and users will have no way of knowing when the “free” terms are going to end, so it’s best to avoid using free stock images on your business websites.
Product images, partner/vendor logos, third-party trademarks: If you are an officially authorized reseller/partner/dealer, the parent company should provide you with the usage guidelines for product images, partner logos, or third-party trademarks. If the information is not available or if you are unsure, please check the terms and conditions with the official source before proceeding. You may need written permission from your partner company in some cases. Pronto cannot download these kinds of images from any third-party websites unless we receive your written confirmation.
If you’re not sure you have the correct usage permission for the content you want to send us, we have great images, designers, and copywriters that you can use instead! We make sure that any content we source has the correct permissions to be used on your website and will take care of all the hard work for you.